Carolyn is the Creative and Strategic Nerve Center of Tadpole. She is the first and final word on assuring quality results for our clients through a solid approach. She founded Tadpole after building a strong reputation for top-notch work as Red Bull’s National Events Manager, effectively building what was once a relatively unknown brand into the number-one energy drink in the US.
Since then, Carolyn established Tadpole, leading the team on hundreds of projects including winning marketing campaigns around world-class athletes, bringing Toyota trucks to the fore in the action sports industry, helping FUEL TV build each season’s advertiser base through innovative Upfront presentations, and re-introducing SALONPAS, a terrific pain-relief product to over 200,000 people in the Los Angeles area (and they told two friends).
Prior to joining Red Bull, Carolyn was a Division 1 collegiate swimmer at Northwestern University, where she received her Bachelor’s in Communication and a Concentration in English. She currently lives in Venice with her husband, Colin and her amazing pooch, Ernie. She is active in many causes including SMARTY, WISE, Tree People, Global Inheritance, and The Surfrider Foundation.
Holding down the East Coast presence of Tadpole, Diana heads up Tadpole’s New York effort. Diana was enticed into this life of Event Marketing when she was asked to be the event marketing director for the Swerve Festival in Los Angeles. Her experience managing this Fuel TV-sponsored event solidified her love for event marketing, and she hasn’t looked back. Since then, Diana has been busy managing a multitude of large and small scale signature events for top corporations such as Red Bull, JP Morgan, Sybase, Cold River Vodka, IBM and Jones New York.
Prior to her time with Tadpole, Diana was an account executive with the prestigious fashion house of Jones New York where she served large corporate accounts including Macy’s, Lord & Taylor, Saks Fifth Avenue, and Nordstroms. At Jones she not only increased sales for the brand, but also ventured outside of her role and collaborated on brand marketing efforts.
Born in Romania, raised (since age 10) in Hollywood, Florida, Diana received her bachelor’s degree in Business Management with minors in Economics and Art History from the University of Florida.
Thankfully, Diana currently resides in New York City with her French Bulldog Tashi.
Jennifer brings to Tadpole strength and experience in creative strategy and business development. She combines her laser sharp instincts with a worldly perspective to identify cultural trends that lead to a wide variety of marketing blueprints for any business.
Tadpole’s clients have been fortunate to have Jennifer’s big ideas for many years. She has created brand event strategy for companies like Red Bull, Dell, Toyota, Acura and Lexus. In addition, Jennifer has developed and produced entertainment content and creating marketing strategies for Lego America, A&E Channel, ABC Network and Fuel TV.
Prior to joining the Tadpole team, Jennifer was a Senior VP at Universal Music Group where she worked on marketing and promotion at Farmclub.com, the first music company to combine brick and mortar record label with a digital A&R platform and TV presence. Before that she was with Fox Network as Senior VP of Promotions and Sales Development, managing thirty people and an ad revenue budget in the multi million dollars.
Among her many awards and accomplishments, Jennifer’s work has received a Reggie (“Free The Band” – client Lego America ) and New York Festivals – Silver (“Anonymous Tipster – client A & E Channel). She has also been recognized with a Founder Award of Fox All Access Radio Show.
Jake makes it happen. Whatever the project, he gets his hands around it and sees that it gets done. Heading up Tadpole’s production efforts, Jake brings nearly 20 years’ experience of successfully designing and mounting some of the largest and most complex events in the business – of all styles and shapes. He has created everything from Music Festivals to Sporting Events to customized experiential marketing events.
Prior to joining Tadpole, Jake has owned and produced events worldwide with audiences ranging from 5,000 – 100,000. (not including TV!) He’s particularly skilled at managing the intricate details and maneuverings necessary to support the production with city, state and national governments, permits, regulations and requirements.
As Director of Account Services, Sohini is at the heart of keeping Tadpole’s clients well cared for. It is her mission in life to make sure Tadpole is doing everything it can to be of service in just about everything and ensure that our clients, our partners and our team are successful in all ways. Sohini brings an eclectic mix of experience and understandings to Tadpole. With experience in both the for-profit and non-profit sectors, she has work with clients such as Chrysler International, British Telecom, Valeant Pharmaceuticals, and Art Center College of Design. Sohini is also our international expert, as she was born in the UK, raised in Zambia and Zimbabwe, has immediate family in India and now lives in LA.
She also happens to have a full alphabet-soup of degrees. With one Bachelor’s degree in Business Administration and another in Economics, and a Masters in Public and International Affairs and yet another in Spiritual Psychology with an emphasis in Consciousness, Health, and Healing, she is very interested in human growth and development and is always exploring ways for businesses and individuals to be successful in life. Sohini is also a business and life coach. But only for people who want to be really successful.