In honor of Title IX, ESPN launches its newest channel, ESPN W and dedicates an amazing segment with Julie Foudy on ESPN Sports Center.

Congratulations Laura Gentile on launching an amazing platform!

http://espn.go.com/video/clip?id=espn:8088693

DATES/TIMES:
June 27-September 20

Approximately 40 hours/week

Flexible scheduling

PAY: $-based on prior experience

STAFF EXPECTATIONS:
Outgoing, energetic

Fitness enthusiast who works out 4+ times a week
Able to engage consumers
Mature demeanor regarding personal conduct and client interests
Reliable personal transportation to/from the event locations (must have clean driving record).

MUST be able to lift up to 50 pounds

Set up/Take down event infrastructure

Please reply to:

Peggy@gohighline.com

AND include:
Current list of promotional experience
Current photo/headshot

Highline Announces Acquisition of

Tadpole Event Marketing and Consulting

VAIL, Colo. –May 21, 2012 – Highline, a premier experiential marketing agency based in Vail, Colo., announced today, the acquisition of Venice, Calif.-based Tadpole Event Marketing and Consulting – an addition that will expand Highline’s marketing services and offer its clients a Los Angeles-based creative team.

When former ski bums Jeff Brausch and James Deighan launched their experiential marketing agency, Highline, nearly two decades ago, they started where they were comfortable: the slopes of Vail, Colo. There they produced high-action promotional events on the side of a mountain. At 8,000 feet. In the middle of winter.

Brausch and Deighan have been reaching new heights since – offering clients a door to an audience they know well, and often doing so under the most challenging of conditions. Now they are taking Highline to a new level with the acquisition of Tadpole Event Marketing and Consulting, a firm specializing in reaching niche markets and target audiences through creative marketing ideas that generate brand awareness and word of mouth.

It’s the perfect alliance, where the creative streets of Venice meet the clear air of the Rocky Mountains.

The partnership between Highline and Tadpole creates a full-service experiential agency under the Highline flag with an increased national presence, a wider range of services, the ability to take on more projects and additional resources to provide clients with creative strategies and production.

Highline has been a leading producer of live events for brands and their agencies for more than 15 years. The company has created, planned and activated nationwide experiential marketing programs and sponsorships for Anheuser-Busch, Johnson & Johnson, Gatorade, Vail Resorts, Cadillac, CBS Sports Network, Rolling Stone magazine, GoPro and agencies including Leo Burnett and Integer. Most recently, Highline produced the 2012 National Association of Basketball Coaches’ annual awards ceremony at the Final Four, Red Bull Cold Rush, a big mountain freeskiing competition that aired on NBC’s Signature Series and Telemundo’s official after party for the Billboard Latin Music Awards.

Founded in 2004 by Carolyn Coyne, an “Agency It” List recipient from Event Marketer Magazine, Tadpole has served dozens of leading brands and agencies such as Red Bull, Toyota, Saatchi & Saatchi, Jack Morton and ESPN, providing creative ideas, strategic direction, brand research and social media platforms. Tadpole is known for managing hundreds of events and marketing programs.

Brausch, founder and president of Highline, commented, “We have been in search of a creative, passionate, resourceful Los Angeles-based team to complement Highline’s strategic offerings and capabilities. Tadpole’s background with innovative and progressive brands like Red Bull and Toyota, and their seamless integration into our group showed us this was a no-brainer. Coupled with our industry-leading event production and activation, now our customers will have complete solutions for all their experiential needs. We welcome the Tadpole team to the Highline family, and we look forward to the contributions from this talented group of experienced individuals.”

For more information on Highline, visit www.gohighline.com. To find out more about Tadpole Marketing and Consulting, a Highline Agency, visit www.tadpolemarketing.com.

###

Media Contact:

Kelly Paton

Public Relations Director

Highline

970-476-6797 x111 [o]

970-776-6866 [c]

kpaton@gohighline.com

As female business owners, entrepreneurs, and executives, its refreshing to hear that what we already know will allow us to be successful leaders.

Check out what Carrie Hindmarsh, CEO of M&C Saatchi Group’s advertising agency, has to say…

http://blogs.wsj.com/source/2012/04/17/five-lessons-about-women-in-business/?KEYWORDS=five+lessons

http://www.youtube.com/watch?v=316AzLYfAzw

https://www.surveymonkey.com/s/HSEgaming

GQ decided to rate the best blocks in the country–and Tadpole’s HQ Main Street, Abbot Kinney, was voted on as the “coolest block in America”.

It is hipster village around here…but we’ll take it…

It isn’t every day that LA city councilman Bill Rosendahl tweets a link from the lad mag GQ, but don’t worry — this wasn’t another episode of elected officials behaving badly.

Instead, the West LA rep was crowing over Abbot Kinney’s recent distinction as the “Coolest Block in America” — so named byGQ in its April issue.

We have to admit it took us by surprise. The coolest block? In the entire country? What about U Street in Washington DC, home to an Ethiopian restaurant row and the heart of a historic black neighborhood, or Frenchmen Street in New Orleans — an avenue lined with jazz clubs and dance bars?

This kind of reminds us of the time GQ named Los Angeles the smelliest city on the planet – we’re dubious, but we’ll take it! Plus, we have to agree with GQ when they say “people who live in Venice are cooler than those of us who just visit.”

And while money doesn’t buy you style, almost everything from the magazine’s “Style Bible” can be purchased at these Abbot Kinney stores (vintage Rolex watches and rare Japanese sneakers, anyone?).

Shopfronts given a shoutout include Bazar, A+R, Jack Spade, Aviator Nation,Waraku, Guild, Alternative Apparel, Surfing Cowboys, Steven Alan Annex and The Stronghold.

As for those who want to drop cash on some homemade and local goodies, LAist points out that Abbot Kinney will soon be hosting The Venice Meet on April 7, an open-air market featuring 30 LA-based vendors.

http://www.huffingtonpost.com/2012/03/21/gqs-coolest-block-in-amer_n_1370371.html?ref=los-angeles

The traditional setup of school classrooms—straight rows of desks with accompanying chairs—doesn’t do much to foster creativity or collaboration. Many experts have proposed redesigning classroom furniture, but a Swedish school system wants to take things a step further. Vittra, which operates 30 schools in Sweden, is seeking to ensure learning takes place everywhere on campus by eliminating classrooms altogether.

The newest Vittra school, Telefonplan, opened its doors last August. Designed by architecture firm Rosan Bosch, the Stockholm-area campus seems more like a creative space you’d find at Google or Pixar than a school at all. Students can work independently on their laptops while lounging on one of the “sitting islands” in the photo above. If they need to collaborate with their peers on a project, they can take advantage of spaces like “the village”—a tiny house for group work—or the more open “organic conversation furniture” pictured below.

Jannie Jeppesen, the principal of Vittra Telefonplan writes on the school’s website that the design is intended to stimulate “children’s curiosity and creativity” and offer them opportunities for both collaborative and independent time. Vittra doesn’t award traditional grades, either—students are taught in groups according to level—so maximizing diverse teaching and learning situations is a priority.

The open nature of the campus and the unusual furniture arrangements reflect the school’s philosophy that “children play and learn on the basis of their needs, curiosity, and inclination.” That’s true for kids all over the world, so let’s hope educators in other countries begin to pay attention.

]]> http://tadpolemarketing.com/2012/01/is-swedens-classroom-free-school-the-future-of-learning/feed/ 0 http://tadpolemarketing.com/2012/01/spring-2012-mentor-trainings/ http://tadpolemarketing.com/2012/01/spring-2012-mentor-trainings/#comments Mon, 23 Jan 2012 18:46:27 +0000 Jen http://tadpolemarketing.com/?p=5059

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Spring Mentor Trainings and School Placement: Here’s What to Do The moment has arrived. Here’s the schedule for Spring Mentor Trainings and school placement. If you have mentored in the past or have already attended a training session, hang tight, you will hear from us and/or your head mentor soon. Trainings for new mentors, and anyone who has not attended a training session, will be held on the following dates and last about 1 hour (please note the NEW TRAINING LOCATION): Saturday Jan. 28  @ 11AM Wednesday, Feb. 1 @ 5PM Sunday, Feb. 12 @ 11AM at Art of Acting Studio 1017 N. Orange Drive LA 90038 (south of Santa Monica, in the Orange Square Business Complex. Please be respectful of reserved parking spaces.) Please RSVP HERE to and let us know which training you’ll be attending. Trainings are mandatory for all mentors. Those who attend trainings will be placed in schools on a first come, first served basis. If you have not done so already, you should fill out our online mentor application on our website, or download a hard copy to complete and bring with you. See you then!