Tadpole

Brand: SALONPAS

Project:
Launch Salonpas pain relief patch, the only FDA approved pain patch in the US market, to a newly identified demographic using the credibility of a 60-year old brand, with enough distance to enter with a fresh perception.

Challenge:
Most people had never heard of this product. The company had identified “weekend warriors,” people who were active primarily on weekends and suffered minor aches and pains, as a target market. How to get their attention?

Tadpole Solution:
Following a re-brand effort by the Agency, Tadpole took it to the streets! We created a 96‐stop Street Team Program to drive awareness and provided sampling to those Weekend Warriors where they lived – at street festivals, fairs and popular destination spots throughout Southern California.

Results:
Tadpole created Brand Activations and sampling programs resulting in almost 500,000 samples distributed over the course of 8 months.

“Tadpole’s strategy is right-on and they deliver results. They have become an extension of our team by fully understanding the product, the marketing strategy and anticipating ours (and our clients’) needs. I know that this project would not be nearly the success that it is without Tadpole Marketing.”

- Haru Sugimoto
Senior Vice President, ADK America