Tadpole

Brand: Red Bull North America

Project:
Athlete Marketing plans, X Games Athlete Parties, Action Sports Portals, US Open on Surf, New Year’s No Limits, Red Bull Stratos.

Challenge:
Because of the volume of Red Bull events and programs, Tadpole brand-manages a variety of projects including athlete, digital, trade-marketing and sustainability initiatives. Our challenge is to immerse ourselves in the brand as if we worked for Red Bull ourselves and manage these programs seamlessly.

Tadpole Solution: Tadpole’s job is to continuously anticipate trends, generate original ideas and find unconventional tactics for experiential product marketing and sampling in the “Red Bull way”.  Our approach with all of these projects is to create product integration and relevance in every angle of a campaign.

Results: Over the course of six years, Tadpole has provided strategic direction and management of dozens of events and marketing initiatives including the 2007 and 2008 exclusive VIP X-Games Red Bull Athlete Party for up to 2,000 people. Our team developed and managed marketing for 7 Red Bull athletes including Ryan Sheckler, Tanner Hall, the Red Bull Olympic Team, and Steve Fisher and the Backcountry Bombshells program. We produced  the sustainability program for New Year’s No Limits and managed Field execution for Red Bull Soap Box and US Open of Surf and are currently managing and producing the action sports content for www.redbullusa.com and acting as the Global Project Manager for Red Bull Stratos.